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Home|Who We Are|Our Logo
Our Logo

The name, “China Resources”, incorporates the auspicious meaning, “The Great Land of China is Endowed with Abundant Resources” The design concept of the CR logo originates from the calligraphy of the great master of the Tang Dynasty, Yan Zhenqing. Master Yan’s “hua” character (“China”) is made up of four “ren” characters (“people”) in the middle. The CR logo, a creation inspired by this character, reflects CR’s long and glorious lineage, similar to that of the Chinese culture. The four “ren” characters also resemble a series of arrowheads pointing upward, implying CR’s growing and flourishing businesses. The amber-coloured square in CR’s logo symbolizes the earth, implying CR’s dedication to its motherland, and its solid foundation in the Chinese soil. The white “ren” characters contrast sharply against the amber background, reflecting the courage of the CR team in taking up challenges, and its activeness in innovative thinking. CR’s corporate logo carries its intangible assets, and is the medium through which the company communicates information.

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